We are Rowing’s Story Tellers.
Our mission is to elevate the sport and change the lives of rowers around the world. We are in restless pursuit to move rowing forward in a direction that is authentic and socially impactful.
Through storytelling and entertainment, we promote traditional flat-water rowing, indoor rowing, and Cross Fitters and we seek to disrupt the status quo.
We are a consortium of Finish Line Rowing, Pocock Racing, Leonard Insurance and The Premier Rowing League.
Rowing in the News
Boyle rows right along
A Waterloo resident who’s bounced around the country as an athlete will soon find herself serving as coxswain for a rowing team in England. Read full article here. Interested in more Rowers Choice and rowing content? Click here to learn about these rowing coaches and their rowing teams.
Intestinal Distress: Gutting It Out
BY NANCY CLARKPHOTO BY ED MORAN While some athletes have cast-iron stomachs and few concerns about what and when they eat before they exercise, others live in fear of pre-exercise fuel contributing to undesired pit stops during their workouts. Be it stomach rumbling, a need to urinate or defecate, reflux, nausea, heartburn, or side stitch, […]
Olympic rowing champion Hamish Bond joins Team New Zealand for America’s Cup campaign
Three-time Olympic rowing champion Hamish Bond of New Zealand will be getting on board a new kind of vessel in 2024. The 36-year-old announced Thursday (26 January) that he is joining the Kiwi squad, as the team looks to defend their title at the America’s Cup in Barcelona next year. New Zealand won the 2021 […]