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We are Rowing’s Story Tellers.

Our mission is to elevate the sport and change the lives of rowers around the world. We are in restless pursuit to move rowing forward in a direction that is authentic and socially impactful.
Through storytelling and entertainment, we promote traditional flat-water rowing, indoor rowing, and Cross Fitters and we seek to disrupt the status quo.
We are a consortium of Finish Line Rowing, Pocock Racing, Leonard Insurance and The Premier Rowing League.


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Rowing in the News

Boyle rows right along

A Waterloo resident who’s bounced around the country as an athlete will soon find herself serving as coxswain for a rowing team in England. Read full article here. Interested in more Rowers Choice and rowing content?  Click here to learn about these rowing coaches and their rowing teams.

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Intestinal Distress: Gutting It Out

BY NANCY CLARKPHOTO BY ED MORAN While some athletes have cast-iron stomachs and few concerns about what and when they eat before they exercise, others live in fear of pre-exercise fuel contributing to undesired pit stops during their workouts. Be it stomach rumbling, a need to urinate or defecate, reflux, nausea, heartburn, or side stitch, […]

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